Advertising and Digital Marketing BA (Hons)

The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, small and mid-size enterprises (SMEs), non-profit, non-governmental organisations (NGOs) and charities.

You can expect to gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.

The January start for this course is condensed in Year 1. Please see the ‘How you’ll learn’ section below for more details.

A Level :

ABB-BBB

BTEC :DMM

IB Diploma :

31-30 points

GCSE requirement m

inimum 5 GCSE's graded 9-4 / A* - C including Maths and English.

IELTS: 6.0 overall (with at least 5.5 in each component area)

Upon successful completion of the course, you will be able to:

• apply appropriate business concepts, models or techniques to analyse marketing problems.
• source, analyse and apply appropriate marketing information to support decision making.
• present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
• identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
• appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
• effectively use specialist tools in digital and social media marketing using appropriate software.
• apply appropriate techniques to solve a range of different business management problems, including those of a financial nature.