Anglia Ruskin University London - MSc International Marketing (London Campus)

Anglia Ruskin University London

MSc International Marketing (London Campus)

Improve your employability skills and knowledge of business and marketing, while studying in the heart of London.

Our postgraduate degree is designed for marketing professionals and entrepreneurs who want to fine-tune their skills and advance their knowledge.

It’s been created for today’s marketer, with modules reflecting the needs of modern marketing professionals – specifically digital marketing, understanding the global customer and brand psychology.

As a student at ARU London, you’ll cover many aspects of marketing and business.

The strategic marketing and new venture development module will give you the practical skills to launch a new product or service onto the market. Modules like this are delivered in conjunction with the more traditional dissertation, which will develop your academic skills.

Our course boasts a team of exemplary academics, alongside external industry experts.

Content and delivery methods are exciting, relevant and rewarding, with each module examining three common and integrated themes: internationalisation, digital marketing, and entrepreneurship.

Entry Requirements

You will need a first degree of 2:2 or above in a relevant subject, or a degree of 2.2 or above in any subject plus relevant experience.

If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual, which means we will look at your whole application, including any relevant work experience and personal circumstances, as well as your educational qualifications.

View our entry requirements for international students by region.

You'll need a computer and reliable internet access to successfully engage with your course.


Career Prospects

There’s no better way to enhance your marketing skillset and experience than studying a course designed around the modern practices of marketing.

Our MSc International Marketing has been developed with senior industry professionals, to encapsulate the requirements of global marketing organisations. Preparation for an executive role is implicit throughout the degree, through exciting, relevant and forward-thinking modules that will give you the skills and knowledge to fulfil your potential and further your career.

During your studies, you’ll have the opportunity to participate in our Employability Scheme, which aims to enhance your future employment prospects. It includes CV workshops, interview techniques, career counselling and visits from prospective employers.

Having completed your MSc you might consider progressing to a DBA or PhD, and we can advise on your next steps with these.

Course Details

As an MSc International Marketing student, you’ll consider how technology has created new dynamics of volatility, from business innovation to political/cultural change, requiring leaders to have international awareness and lead across cultural and ideological boundaries, embracing positive disruption in the marketplace to remain competitive and relevant.

We’ll explore the digital landscape with consideration to the consumer and digital populations, online customer experience, paid and organic SEM, web development, social media and influencers, programmatic marketing, strategy and campaign planning, relationship development, and analytics.

You can expect to write assessments, including literature reviews, methodologies, analysis, evaluations of research, and conclusions and recommendations.

Modules are subject to change and availability.

Core modules

Principles of International Marketing
Developing Digital Strategies, Innovation and E-Commerce
Cross-Cultural Leadership and Human Capital Management
Customer-Centric Marketing and Strategic Brand Management
Postgraduate Integrative Project
Postgraduate Study Skills, Research Methods, and Ethics

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.